Tariff Whiplash Is Squeezing Mid-Market Ecommerce Stores Heading Into Q4 2026
Rolling U.S. tariff revisions on Chinese and Southeast Asian goods are forcing mid-market online stores — those doing $5 million to $50 million in annual revenue — to rethink sourcing strategies that may no longer hold, with apparel, furniture, and home goods facing the steepest duty exposure as the holiday peak approaches.