Every Social Media article in the published edition, newest first.
At FICCI Frames 2026, Meta's India Country Director Arun Srinivas outlined how Instagram's recommendation-driven algorithm, AI tools, and the rise of micro-drama formats are reshaping opportunities for creators and small businesses — with implications for marketers everywhere.
LinkedIn's rebuilt, LLM-based feed now ranks posts by members' long-term interests, and new benchmarks show company-page engagement holding at 5.2% while follower growth slows and page video views fall 36%. Here is what that means for B2B brands and the agencies that run their LinkedIn.
YouTube's Made on YouTube event, Instagram's new AI-profile rule, Threads' community and podcast tools and TikTok's US joint venture all affect how brand content is made and found this fall. Here is what changed and how agencies should adjust client plans.
Agencies are turning executive LinkedIn content and employee advocacy into packaged retainers, backed by strong trust data and mostly vendor-sourced reach data. New benchmarks show executive content drives engagement, but not necessarily cheaper clicks or proven pipeline.
