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2 articles for “thought leader ads”Page 1 of 1

Executive Visibility Becomes an Agency Product as B2B Brands Bet on Founder and Employee Voices

Agencies are turning executive LinkedIn content and employee advocacy into packaged retainers, backed by strong trust data and mostly vendor-sourced reach data. New benchmarks show executive content drives engagement, but not necessarily cheaper clicks or proven pipeline.

Sep 286 min read

Content & Brand

Companies Are Hiring Journalists to Build Their Own Newsrooms. The Evidence of Payoff Is Still Thin

From Ford and NVIDIA to Robinhood's Sherwood, companies are hiring veteran journalists to publish their own coverage as search traffic to news sites falls. Independent evidence of business results remains limited, and credibility depends on editorial standards.

Sep 286 min read