Forrester says 94% of business buyers now use AI during purchases, and typical decisions involve 13 internal stakeholders plus nine outside influencers. For agencies running demand generation for SaaS and tech clients, influence has to happen earlier, reach whole committees and come with proof.
Subscription brands from Hims & Hers to HelloFresh are reporting that letting subscribers pause—rather than cancel—is reshaping their LTV/CAC math. But growth operators are sharply divided on whether the mechanic genuinely extends customer lifetime value or merely delays churn while inflating active subscriber counts.
TikTok Shop, Instagram, and YouTube Shopping now function as full storefronts with their own product-data requirements, forcing US merchants to maintain parallel product records and rethink where conversion optimization dollars should go.
