Two years after the NAR settlement, agents must sell their value in writing, first-time buyers have fallen to a record-low 21% and Compass has dropped its suit over Zillow's listing rules. Here is what that means for agencies marketing agents and brokerages, from social leads to uneven AI adoption.
New research from Financial Media & Marketing highlights seven data-backed content marketing strategies for financial advisors and B2B professionals, centering on personalization, content format mix, publishing consistency, distribution channels, compliance, analytics, and resource management.
Visa's move to position itself as an account-to-account payments infrastructure provider is dividing merchants, gateways, and BNPL players over transaction costs, consumer protections, and checkout conversion. U.S. operators face limited but directionally significant near-term choices, while European merchants can audit live options today.
U.S. retail media ad spend has surpassed $60 billion, but independent DTC merchants on Shopify, WooCommerce, and BigCommerce face structural disadvantages versus large CPG advertisers — and rising CPCs, questionable attribution, and unequal platform access are prompting a rethink of channel strategy heading into Q4 2026.
