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2 articles for “patient acquisition”Page 1 of 1

Healthcare Marketing in 2026: AI Search Reshapes Patient Choice as Pixel Settlements Keep Coming

Nearly half of patients in a 2026 rater8 survey used AI tools to research providers, and most now screen doctors by star rating before booking. At the same time, hospital tracking-pixel settlements and new state health-privacy bills are pushing healthcare marketers to rethink how they measure patient acquisition.

Sep 286 min read

Industry Playbooks

Med Spa Marketing Budgets: Industry Data Shows Most Spas Are Under-Spending on a Growing Category

AmSpa survey data and 2026 ad benchmarks reveal that the average med spa spends 7% of revenue on marketing — slightly below the cross-industry norm — while Beauty and Personal Care paid search costs dropped sharply and repeat patients already account for nearly three-quarters of visit volume.

Sep 285 min read