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Healthcare Marketing in 2026: AI Search Reshapes Patient Choice as Pixel Settlements Keep Coming

Nearly half of patients in a 2026 rater8 survey used AI tools to research providers, and most now screen doctors by star rating before booking. At the same time, hospital tracking-pixel settlements and new state health-privacy bills are pushing healthcare marketers to rethink how they measure patient acquisition.

Sep 286 min read

Industry Playbooks

Real Estate Marketing in 2026: Older Buyers, Social-First Leads and a Truce in the Zillow-Compass Listing War

Two years after the NAR settlement, agents must sell their value in writing, first-time buyers have fallen to a record-low 21% and Compass has dropped its suit over Zillow's listing rules. Here is what that means for agencies marketing agents and brokerages, from social leads to uneven AI adoption.

Sep 286 min read