Real Estate Marketing in 2026: Older Buyers, Social-First Leads and a Truce in the Zillow-Compass Listing War
Two years after the NAR settlement, agents must sell their value in writing, first-time buyers have fallen to a record-low 21% and Compass has dropped its suit over Zillow's listing rules. Here is what that means for agencies marketing agents and brokerages, from social leads to uneven AI adoption.