Digital Ad Spend Surpasses 80% of US Budgets as Traditional Media Falls Below 20%
Digital advertising has crossed the 80 percent threshold of total US ad budgets for the first time, according to Guideline's U.S. Ad Market Tracker, while national TV spending dropped sharply in August 2026 following World Cup-driven highs. Smaller advertisers are feeling the squeeze as the biggest spenders capture most of the gains.