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Med Spa Marketing Budgets: Industry Data Shows Most Spas Are Under-Spending on a Growing Category

AmSpa survey data and 2026 ad benchmarks reveal that the average med spa spends 7% of revenue on marketing — slightly below the cross-industry norm — while Beauty and Personal Care paid search costs dropped sharply and repeat patients already account for nearly three-quarters of visit volume.

Sep 285 min read

Industry Playbooks

Personal Injury Law Has the Highest Google Ads Cost Per Lead of Any Industry — And a Referral Engine That Leaks

New benchmark data shows attorneys and legal services average $131.63 per Google Ads lead — more than double the cross-industry average — while Clio's survey data finds referrals remain the top client source, yet 87% of declined prospects never get referred anywhere else. For personal injury firms, response speed and referral discipline may matter as much as ad spend.

Sep 285 min read