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B2B Tech Buying in 2026: AI Research, Bigger Buying Groups and Shortlists Set Before the First Sales Call

Forrester says 94% of business buyers now use AI during purchases, and typical decisions involve 13 internal stakeholders plus nine outside influencers. For agencies running demand generation for SaaS and tech clients, influence has to happen earlier, reach whole committees and come with proof.

Sep 286 min read

Content & Brand

Companies Are Hiring Journalists to Build Their Own Newsrooms. The Evidence of Payoff Is Still Thin

From Ford and NVIDIA to Robinhood's Sherwood, companies are hiring veteran journalists to publish their own coverage as search traffic to news sites falls. Independent evidence of business results remains limited, and credibility depends on editorial standards.

Sep 286 min read